How to use Linkedin "Organically" for B2B? - A Comprehensive Guide

Academy Team

Mon, 09 Dec 2024

No matter what's domain or product line of your business is, social media marketing needs to be in your list of mediums of promotion of your product or service. Different businesses can be promoted through different apps. The best place to promote a fashion brand is surely Instagram and the best place to promote your b2b services is definitely LinkedIn, as you get different business owners active on that platform. According to a study, the user base of LinkedIn is going to grow by 171.9 million from 2024 to 2028 and reach the user base of 942.84 million and you can definitely not miss such a huge base. 

Getting organic reach on Linkedin is not even that tough of a job if you can be consistent with your promotional activity and provide great service. So, if you're looking to learn How to use LinkedIn for b2b lead generation then you have landed in the best place, as the blogs and courses of ProMentor Academy can be your best learning partner.

3 Advantages of using LinkedIn for B2B Lead Generation

Before getting into how you can generate leads, let us share with you 5 major advantages of organic LinkedIn marketing

1. Free of cost

In Instagram you need to collaborate with influencers or for YouTube you need a big team to make videos, but for LinkedIn, you just need to know how to write quality content that catches eyeballs. You can get millions of dollars of deals and your dream leads if you just know how to use LinkedIn for b2b lead generation by writing and posting. 

2. Professional networking

If you just learn how to use LinkedIn for b2b sales organically with content then you can reach your targeted clients with that and there's no such big problem of junk leads on LinkedIn. LinkedIn is a very professional platform where your merit gets its right award if you can show it off and with that, you can network with the more successful guys in your domain. 

3. Data driven insights

One of the best things about LinkedIn is that it provides free data insights that you can use to refine your content quality to bring the best results and you can also see which group of professionals or people from which place is coming in contact with your post more, which will help to understand your audience. 

11 strategies of How to use LinkedIn for B2B Lead Generation

Now, we will teach you about the 11 best strategies to get b2b with the help of organic LinkedIn marketing but to learn it in a more practical way you can always take up the courses of ProMentor Academy. 

Let's get started,

1. Build a more attractive LinkedIn page

The first and most important thing that you need to do is to get an attractive page built on LinkedIn. The page can be your personal page or your company's page. You need to design it well. 

In designing, the first important thing is that you have a good profile picture and background picture. Other than that don't forget to mention your services in your About section. Use relevant keywords and hashtags in your About section for better reach. 

2. Use thought leadership

If you're a well read person, cracking the LinkedIn algorithm is going to be easier for you. According to data, 60% of LinkedIn users actively look for industry insights and if you can come up with some deep insights then you're surely getting more attention. 

LinkedIn is a totally business and learning based platform so infotainment works here over entertainment, so you need to make sure your thoughts and learnings can satisfy the curiosity and hunger of your targeted audience. 

3. Engage with your audience before post

Posting good quality content is not the sole solution to get better engagement for your posts. You need to engage with other people from your domain at least 30 minutes before posting so that the probability of success of your post increases. According to a study, LinkedIn evaluates your post’s relevance and the audience’s interest in the first 90 minutes after posting. 

The main motive behind doing so is that you show that you value your connections and the knowledge of your peers. When you can add a relevant comment to a post it also increases loyalty and trust among others. 

4. Maintain quality and quantity

You cannot sacrifice one for the other in the case of LinkedIn. If you continue to post irrelevant content but frequently that will damage your brand image and if you post quality content but inconsistently then that will kill your reach. 

To maintain quantity, you should make a content calendar and follow that aggressively. For quality, you need to be a content consumer first as you can't bring quality content without learning. Read more books, read more posts, see more podcasts and share your learnings. If you're experienced then share your unique experience and learning from past works. You can also end your post with a question as that can bring a 20-40% increase in engagement. 

5. Don't add links on post

Adding links in a site blog or article post might be a good option but it's definitely not a good option for LinkedIn posts. Firstly, adding a link can kill the aesthetic of your post as it will look less visually appealing. You can rather choose to add the link in the comments. 

Secondly, it's harmful to the reach of your post. The algorithm of LinkedIn discourages posts with links because that will take the reader to another platform without engaging there. 

6. Outreach with personalised DMs

Cold DMs can be the best way to exist that can help you to get a client. If you know how to approach someone, how to pitch why you're the best choice and you have strong sample works then making cold DMs can be a game changer for you. 

But one more thing you need to keep in mind while making the DMs is that you design those in a personalised manner. Go and do proper research about your client's business, find their pain points and DM them with a solution for it. 

7. Connect with others from your industry

Try to connect and network with more and more people from your industry. Your network can really be your net worth. When you network with other people from your domain, you understand how they think, how they work and what makes them successful and then you can implement that in your own business. 

You can also see their posts on LinkedIn and understand which kind of posts work the best for them and then try to implement the same strategies for yourself.

8. Have an authentic voice

As we said about connecting with others and trying to copy their strategies, we never meant that you should copy their post or just paraphrase what they're writing. You need to bring up your own thoughts. 

One of the most crucial things about LinkedIn is you need to build a strong authentic brand voice by posting about something you're interested or curious about or something that's totally about your business. 

9. Go with EGC (Employee Generated Content)

Your employees are your biggest asset and an appreciation post from their side can help you to earn a lot of goodwill. Try to make videos with your employees sharing their journey in your firm and that will help your company build a good and caring image. 

Also, ask them to engage with your posts on LinkedIn using comments. Your employees can help to amplify the message of your brand and give you an authentic and trusted voice. 

10. Add a call to action

All of your posts must have a CTA or Call To Action otherwise its posting will bring you no profit. Make sure that you have a very compelling CTA at the end of your post. 

If your goal is to get a follow, get downloads or get a form filled up, then you must add a good CTA. Adding a compelling CTA will help you to get your audience to do any specific work for you. But also make sure that the CTA doesn't look like a promotion but it comes naturally to that post. 

11. Join or create groups

Last but not the least - join a group or create one. Groups are the best place to connect with people from your domain and also get leads. It is one of the important solutions for how to use LinkedIn for b2b lead generation. 

LinkedIn has a total of 12,36,674 groups, so that means you definitely have multiple groups from your domain, try to leverage those. Maintain some kind of activity in the groups and you will be able to get good returns. 

Conclusion

LinkedIn b2b lead generation is no rocket science but it needs a bit of learning about how to use LinkedIn effectively for business to get the best returns. To learn it from the best mentors, go with ProMentor Academy.