Top 5 B2B Content Marketing Formats You Must Know

Academy Team

Mon, 09 Dec 2024

B2B is definitely a very cutthroat competitive genre of business, where to succeed you need to prove yourself to be the best. The main reason behind the excessive competition in this genre is the lack of customers, you cannot have millions of customers in this sector. But once you build a brand and show your work, then you can definitely earn millions from one. 

But the question is how to reach that level to earn multi-millions from a few customers. The solution has two steps - doing the best work in the industry and taking the help of content marketing. 58% of B2B marketers believe that content marketing directly generates sales and revenue. For work, you need to learn and execute but for marketing ProMentor Academy is there to help you with blogs and courses. In this blog, we will talk about what is the best type of content for B2B business and how to create them. 

Why Content Marketing is Important for B2B? 

We often think that marketing or specifically content marketing is only important for B2C business but that's not the case. Content marketing can also play a great role in the growth of B2B companies. Let's decode how: 

1. Education 

The first important role that content marketing plays in the B2B domain is that you can educate people in your domain. When you can educate new business owners with your high-quality content that contains different insights then you earn more credibility in their eyes, which will help you attract them to take your service eventually. As a study suggests, educational content makes your consumers 131% more likely to buy something from you. 

2. Generate leads

Being consistent with different types of B2B content marketing methods will surely increase your brand's visibility on different platforms from Google to Instagram, LinkedIn or YouTube. If you can also maintain the quality of content while being consistent then that will definitely help you to bring more inbound leads. 

3. Build authority

Creating good quality content with top-level insights can help you to build authority as a thought leader. You can build an image of strong intellect and knowledge about the domain by posting a serious level of educational content and this is one of the prime reasons why content marketing is important for B2B. 

Other than bringing leads it can help you to attract the best brains of your industry to work with you, as the most intelligent people like to work with other intelligent people. 

4. Improves SEO 

Last but not least, posting web content will definitely improve the SEO of your site helping you to gain visibility. In this highly competitive age of digital businesses, visibility is an important factor that can determine your business success. Writing high-quality, informative blogs by following different SEO principles are a great way to make sure that the SEO score of your page improves. 

Top 5 Types of B2B Content Marketing Formats

Now, let's come to our main point about the top 5 types of B2B content marketing formats that will help your business to give strong competition to others and finally snatch a win. 

1. Blog posts

The most important format of content that can be of big help for a B2B company is definitely blog posts. According to a survey, 76% of B2B marketers have generated leads with the help of blogging. Blogging should be at the top of your priority list when trying to do content marketing for your B2B firm. 

But why so? 

• Tell a story - If you can write great blogs with great insights and knowledge points then that will create a credible image of yours to probable clients and also to talents who can work for you. Blogs can create a great digital identity for you
• Helps with SEO - the next thing that blogs help with is SEO. One of the most important on page SEO works is to post blogs and use backlinks in that. Also, write human-written and non-plagiarised content for the best results. 
  
• Increase awareness - business blogging helps you to earn 55% more visitors, this data proves the importance of blogging. When you write good blogs that improve SEO and also one person will share it with another leading to more awareness about your business. 
  

To create them you need a good content writer, who can write informative and original content for you. 

2. Case studies

Case studies are a great way to showcase your team's work and more than showing, it's about proving. You can prove how you can be a good option for your future clients. It showcases how hard problems have been solved by you and your team. 73% of the most successful B2B content marketers use case studies for business growth. The prime benefit of a case study is - that you sell with examples. 

How to create one? 

• Choose the right client - Don't just add any random case study. You need to find the most critical one, then write how you solved the problem for your client. Also ask your client, if they're comfortable with it. But write it in a great way that explains the service step by step. 
• Choose the right format - a case study needs to be written in the right format depending upon the platform you choose like a blog or YouTube. You need to explain the problem to your client first, how you solved it and what returns your client got. 
  
• Tell the story - while you focus on data while making a case study, don't forget to tell a story. Human beings love stories in general. To sell anything, you need to add a story to it. 
  

3. YouTube videos 

YouTube is one of the largest platforms in the world with around 2.49 billion active users. YouTube can help you to reach customers all around the world. 69% of content marketers are planning to increase their investment in video marketing, so you can't miss this chance too. 

How to create content on YouTube remains a question here too - 

• Podcasts - firstly, you can definitely try with podcasts. Make a business podcast and bring guests who can add value to viewers' lives. Don't intend to sell, intend to create value, and sales will come. 
• Edutainment - make educational videos, teaching about different things in your industry. Like ProMentor Academy runs its blogs with the intent to educate the viewers about different topics, you can do the same with videos. 
  
• Shorts - don't ignore the power of shorts. With the introduction of TikTok, short videos have taken over the world since then and YouTube is no different. So use shorts to get attention. 
  

4. Instagram content - 

Instagram is a great platform to target Gen-z entrepreneurs, it's the most popular social media to them after YouTube, Tik Tok and Snapchat. On this platform, you can also release different types of B2B content like - 

• Reels - after TikTok got banned in India, reels have become the most popular short video option here. So you can release short videos about your works and your services or educational shorts on Instagram to gain attention. You can also post some background scenes like how's the culture in your office, which earns goodwill and credibility. 
  
• Slides - it is basically about multiple pictures together that can help you to tell stories. You can post short case studies using this kind of slide show. This is a great way to increase engagement and bring users to your website. 
  
• IGTV - this is an unpopular opinion, but using IGTV can also help you gain more reach and new leads. This platform can be the best option for holding short interviews with other people from your industry that will help you earn trust. 
  

5. Infographics

Infographics are one of the best ways to get the attention of people. When you post a big blog or a case study, adding infographics to it just makes it easy to digest it. Not only about written content, but infographics can be a good thing for visual content too. 

What infographics should you create and how - 

• Table of contents - for blogs and case studies, the most important infographic is a table of contents. It helps the reader to understand what's there in the content and then read what they feel is more relevant to them. 
• Adding charts and graphs - if you want to bring up any data or make any comparison, the best way to do it is by adding a graph or chart to your presentation. According to data, Content posts that include images and graphics have up to 650% higher engagement. 
  
• Adding images - don't forget to add images, human beings are visual creatures. So whatever they see in the image is destined to stick to them for a longer period. 
  

Posting infographics in a post format can be great for LinkedIn, X(Twitter), and Instagram. 

LinkedIn can definitely be another great platform when talking about B2B content marketing. LinkedIn has a lot of potential as all the business minds are present there, but to know more about that check our blog - How to use Linkedin "Organically" for B2B? - A Comprehensive Guide

Conclusion

If you're a newbie in B2B marketing then the journey will not be easy for you, as client number is low while competition is high. But to make this journey easy for you, the mentors at ProMentor Academy can be your best friends.