Marketing Analytics Accelerator Bootcamp

Overview
Curriculum
Instructor
FAQs

Course Overview

Are you ready to take your marketing skills to the next level and harness the immense potential of analytics? Look no further than our intensive Marketing Analytics Accelerator Bootcamp, designed to equip you with the knowledge and tools necessary to excel in the rapidly evolving world of data-driven marketing.

In this comprehensive 20-hour training program, we will dive deep into the realm of marketing analytics, focusing on the latest techniques and technologies that can revolutionize your marketing strategies. Whether you’re a seasoned marketer looking to enhance your skills or a fresh graduate eager to enter the industry, this boot camp will provide you with a solid foundation in leveraging analytics to drive impactful marketing campaigns.

Learning Objectives

By the end of the bootcamp, participants will:

Understand marketing analytics fundamentals and measurement frameworks.
Work hands-on with GA4, attribution models, and A/B testing tools.
Analyze campaign performance using data visualization and experimentation techniques.
Apply analytics tools to build actionable, data-driven marketing strategies.

Requirements

Basic understanding of marketing; no prior analytics experience needed

Features

Google Analytics 4 (GA4)
Marketing Analytics Fundamentals
Analytical Tools
Data Visualization
Marketing Attribution
A/B Testing and Experimentation

Target audiences

Early-career marketers, digital marketing professionals, marketing graduates

Curriculum

5 Sections
5 Lessons
20 Hours

Expand all sectionsCollapse all sections

Session 1: Marketing Analytics Fundamentals (4 hours)
1
- 1.1
  Topics:
  Introduction to marketing analytics and its role in digital strategy
  Types of marketing data: user behavior, campaign performance, conversions
  Setting KPIs and goals for marketing campaigns
  Overview of key analytics platforms (GA4, Looker Studio, CRM, Ad platforms)
  Activity: Group discussion – audit and define KPIs for a mock campaign
Session 2: Google Analytics 4 (GA4) – Setup and Interpretation (4 hours)
1
- 2.1
  Topics:
  Introduction to GA4 and differences from Universal Analytics
  Setting up GA4 and tracking key events
  Understanding GA4 dashboard, real-time, lifecycle, and user reports
  Using segments and comparisons
  Hands-on: Analyze a sample e-commerce site using GA4
Session 3: Data Visualization for Marketing Insights (4 hours)
1
- 3.1
  Topics:
  Choosing the right visualizations for different metrics (funnel, bar, pie, line)
  Using Looker Studio (Google Data Studio) to build marketing dashboards
  Creating custom reports to track performance and ROI
  Hands-on: Build a marketing dashboard with GA4 data
Session 4: Marketing Attribution & Multi-Touch Analysis (4 hours)
1
- 4.1
  Topics:
  Understanding attribution models: first-click, last-click, linear, time decay
  Overview of GA4 attribution reports
  Evaluating customer journeys and media mix
  Pros & cons of different attribution strategies
  Hands-on: Attribution analysis case study using sample data
Session 5: A/B Testing & Experimentation in Marketing (4 hours)
1
- 5.1
  Topics:
  What is A/B testing and why it matters?
  Tools for experimentation: Google Optimize (or other free tools), native platform testing
  Designing experiments: hypothesis, control vs. variation, statistical significance
  Analyzing test results to inform strategy
  Capstone Activity: Plan a complete A/B testing strategy for a real-world scenario

Instructor

Academy team

142 Students

8 Courses

You can book your training slot by clicking on the "Get Certified" button and making the payment.

Although the training program on the above-mentioned tools is quite expensive in the market with us you are already getting it at a discounted price. The original price of the program is Rs. 45000/- so approximately 20% discount has already been offered.

These classes are highly customized as per your availability. After making the payment, a buddy will be assigned who will manage the scheduling of your classes as per your comfort.

This training program is for 20 Hours and the total number of days depends on your availability.

Yes, you will be getting a certificate of completion from ProMentor Academy. However, there is a basic requirement of getting the certificate that you have to complete one capstone project which will be discussed with you by the trainer.

Although this training program is immersive i.e., you are going to learn everything practically so you won't require any additional reading material. Additionally, trainers will be sharing with you the relevant reading material which you can access in your available time.

Unfortunately, fees once paid are non-refundable. But, we assure you, that such a situation will not arise that you have to go for cancellation or refund of the fees.

₹ 65,000.00₹ 35,000.00

₹ 65,000.00

Duration 20 hour
Lessons 5
Quizzes 0
Language English
Skill level intermediate
Certificate yes

Full lifetime access