UNIVERSITY PARTNERSHIPS
Bring industry into your classrooms.
ProMentor Academy helps universities deliver credit courses, add-on certificates, workshops and faculty development through practitioners who teach what the industry actually uses.
- Planned around your credit requirements
- Outcomes written with Bloom’s taxonomy
- On campus, online or hybrid
Live learning. Practical skills. Programmes shaped around your goals.
Learners and professionals trained by our founder since 2019
Sessions in a typical credit course; hours agreed for each programme
Students per batch, from a minimum of 30
Certified training quality management system
THE GAP WE CLOSE
Turn classroom knowledge into practical capability
Students graduate with theory and apply for jobs that ask for tools. Digital marketing and AI change quickly, while faculty balance teaching, assessment and academic responsibilities.
We bring practitioners into that process. Students work on real tools and practical problems, while your faculty retain academic direction.
Our lead trainer’s teaching experience includes: IIM Indore, IIM Kashipur, IIM Raipur, IIT Roorkee, Jain University, SRM University, IMM, Manav Rachna, ICFAI, GNA University, Army Institute of Management Kolkata, MIT School of Distance Education Pune, D.G. Vaishnav College Chennai, Sushant University and SGT University.
PROGRAMMES
Four ways to work with us
Credit-course delivery
Typically 20–30 sessions of industry-led practical teaching, with assessment and marks following your university’s guidelines.
Add-on certificates
Skill certificates alongside a degree, co-branded with your university and ProMentor Academy as agreed.
Workshops
Focused sessions on SEO, Google Ads, analytics and AI tools, tailored to your students and calendar.
Faculty development programmes
Practical upskilling for faculty on current tools, AI in the classroom and fast-changing subjects.
CREDIT PLANNING
Built around your credit scheme
Tell us the credit value and type— theory, practical or a mix. We align the syllabus, session length, learning hours and assessment to your university’s scheme and academic approvals.
| Credit type | Illustrative contact hours | Planning focus |
|---|---|---|
| Theory / tutorial | 15 hours per credit | Concepts, discussion and guided exercises |
| Practical / lab | 30 hours per credit | Supervised work with tools and projects |
| Complete learning plan | As approved by your university | Contact sessions, preparation, projects and assessment |
Turn hours into a workable session plan
30 contact hours
1 practical credit or 2 theory credits: 30 one-hour sessions or 15 two-hour sessions.
60 practical hours
2 practical credits: 60 one-hour sessions or 30 two-hour sessions.
45 theory hours
3 theory credits: 45 one-hour sessions, or 22 two-hour sessions plus one one-hour session.
90 practical hours
3 practical credits: 90 one-hour sessions or 45 two-hour sessions.
These are planning examples. A typical 20–30-session course may fit 1–2 credits depending on session length and credit type. Larger credit requirements can use a longer programme or a sequence of modules.
Programmes can support Skill Enhancement Courses, Value Added Courses, electives, minors, projects and add-on certificates. Credit treatment and approval remain with your university. UGC National Credit Framework.
OUTCOME-BASED TEACHING
Designed with Bloom’s taxonomy
Every course has measurable outcomes. Learners progress from knowing the terms to applying tools, analysing evidence and creating a practical project.
Remember
List channels, metrics and terms. Activity: flashcards. Assessment: a short quiz.
Understand
Explain search ranking or an ad auction. Activity: a buyer-journey concept map. Assessment: a short written answer.
Apply
Set up a campaign or optimise a page. Activity: a guided tool lab. Assessment: a lab task checked in session.
Analyse
Diagnose an underperforming campaign. Activity: an analytics case. Assessment: a data-analysis exercise.
Evaluate
Audit a website or compare strategies. Activity: a site audit and budget decision. Assessment: a report and viva.
Create
Plan an integrated campaign. Activity: a real or simulated capstone brief. Assessment: a project presentation and rubric.
Digital marketing examples are illustrative and tailored for each subject. Early-stage courses focus on Remember, Understand and Apply; later-year and postgraduate work can progress toward Analyse, Evaluate and Create.
The academic documentation you receive
- Syllabus and course outcomes written using Bloom’s verbs
- Mapping to your programme outcomes (POs) and programme-specific outcomes (PSOs), in your template
- Session plans and assessment rubrics matched to the intended level
- Marks, attendance and feedback reports in your university’s format
SUBJECT MAP
What students can learn
Choose a focused module or build a broader programme around your curriculum.
Search and content
On-page and off-page SEO, audits, WordPress development, Quora and X marketing.
Paid media
Google Ads with AI, Meta Ads, LinkedIn Ads, Pinterest, Snapchat and Amazon Ads.
Analytics and growth
Marketing analytics, Google Suite insights, lead generation, neuromarketing and CRO.
Automation and AI
MarTech automation, email and WhatsApp marketing, ChatGPT in advertising.
Brand and strategy
Branding essentials, creativity and full-stack digital marketing.
VALUE FOR EACH GROUP
A stronger bridge between education and industry
Students
Practical tools, hands-on projects, a completion certificate and preparation for digital marketing and AI roles.
Faculty
Current industry knowledge and support for teaching fast-changing subjects.
Your university
An industry-linked curriculum and flexible delivery that complements your faculty’s academic work.
HOW WE WORK
How a programme runs
Understand
We learn about your programmes, students, calendar and goals.
Align
We match subjects, sessions and assessment to your academic requirements.
Deliver
Practitioner trainers teach on campus, online or hybrid, using practical projects.
Assess
We conduct assessments and share marks following your guidelines.
Report
You receive attendance, assessment and feedback summaries.
Flexible by design
- Batches start from 30 students
- On-campus, online or hybrid delivery
- English and Hindi; regional-language options depend on trainer availability
- Co-branded completion certificates as agreed
- Fees borne by students, the university or shared
- Custom proposals per batch, per student or per programme
MEET YOUR EDUCATOR
Led by an educator who works in both worlds
Dr. Deepak S. Verma, Chief Educator, brings a decade of banking experience together with a PhD in Digital Marketing from Sushant University and an Executive Programme from Cambridge Judge Business School. He is visiting faculty at IMM and has taught at IIT Roorkee and IIMs. His courses combine case studies, AI tools and live projects.
Frequently asked questions
Credit treatment is decided by your university under its regulations and academic approvals. We align content, hours and assessment to what your academic bodies require.
On campus, online or hybrid, as your university prefers.
Typically 20 to 30 sessions. The final hours and session length depend on the credit type, credit value and your university’s requirements.
Batches start from 30 students.
We conduct assessment and share marks following your university’s guidelines.
Add-on certificates can be co-branded with your university and ProMentor Academy, as agreed for the programme.
Yes. Students can also join our live one-to-one courses directly.
Every proposal is custom and can be priced per batch, per student or per programme. Fees may be paid by students, by the university or shared.
We plan contact hours and assessments around the credit value and type your university specifies. Typical planning examples use 15 theory hours or 30 practical hours for one credit in a semester. Credit approval stays with your university.
Yes. Course outcomes, session plans and assessments use Bloom’s levels from Remember to Create and can be mapped to your programme outcomes.
Yes. Workshops and FDPs can be customised to your faculty’s subjects and level.
START A CONVERSATION
Let us build industry-ready graduates together.
Share your university, student numbers and programme interests. We will align content, contact hours and assessment to your requirements.
Prefer email? info@promentoracademy.com