Course Overview
Course description
Mastering Neuromarketing Tactics and Strategies for Conversion Rate Optimization (CRO) is a 12-hour immersive training program for marketers who want to upskill themselves with tips and tricks about Neuromarketing to improve the Conversion Rate of your Business.
“consumers make almost all of their decisions subconsciously”
Neuromarketing is a way of creating content, like websites, logos, and social media material, that evokes an emotional reaction in the brain. It helps brands understand more about their customers by tapping into what drives them to make purchases and segmenting them accordingly.
Neuromarketing is one of the ways to analyze these sentiments and understand customer behavior. The neuromarketing market is expected to reach $21,218 million by 2030, growing at a compound annual growth rate (CAGR) of 8.9%. Many people remain unaware of precisely what neuromarketing is despite major companies utilizing it in one way or another.
These insights make it easier for brands to decide on future marketing efforts by tuning into consumers’ unconsciousness.
From this program learn how you can convince the customer’s unconsciousness for improving the Conversion Rate.
Features
- Introduction to Digital Marketing
- Understanding Psychological attributes and cognitive bias of the customers.
- How to use different Social Media Marketing models for building effective strategy?
- Cognitive bias and its types
- Effective Content development strategies such as logo, color of CTA button, website etc.
- Practice & Discussion