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Facebook Ads Manager with AI and Meta Business Suite Mastery
Curriculum
11 Sections
11 Lessons
20 Hours
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Introduction to Meta Ecosystem (2hours)
1
1.1
Overview of Meta platforms (Facebook, Instagram, Messenger, WhatsApp), Business goals using paid ads
Setting up Meta Business Suite (2hours)
1
2.1
Creating Business Manager, assigning roles, connecting assets (Pages, Instagram, Ad Accounts)
ML Algorithms & Concepts (6hours)
1
3.1
Linear regression, logistic regression, decision trees, SVM, KNN, clusteringCopy
Deep Dive into Facebook Ads Manager (2hours)
1
4.1
Ad structure: campaign, ad set, ad; dashboard walkthrough; navigation
Audience Targeting Techniques (2hours)
1
5.1
Custom audiences, lookalike audiences, saved audiences, geo-targeting, behavioral & interest targeting
Campaign Objectives & Ad Formats (2hours)
1
6.1
Awareness, consideration, conversion goals; carousel, video, stories, lead forms, catalog ads
Budgeting and Scheduling (2hours)
1
7.1
Daily vs lifetime budgets, bid strategies, delivery optimization, ad scheduling
Creative Strategy & Ad Copy (2hours)
1
8.1
Designing effective creatives (images/videos), writing high-converting ad copy, Meta creative tools
Ad Performance Tracking (2hours)
1
9.1
Key metrics: CTR, CPC, CPM, ROAS; A/B testing; using Meta Pixel for conversion tracking
Reporting & Insights (2hours)
1
10.1
Using Ads Reporting, custom metrics, exporting reports, attribution models
Integrating Meta with Other Tools (2hours)
1
11.1
WhatsApp for Business, Messenger automation, Instagram shopping, remarketing strategies
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