SEARCH AND WEB
Practical skills. Personal guidance.
Google Ads now relies on AI for bidding, targeting and creative across Search, Performance Max and Demand Gen. This course shows you how to build a sound account structure, feed the algorithms with clean conversion data, choose between campaign types, use AI responsibly for research and creative, and keep control through experiments and reporting. It draws on the trainer’s experience of managing and teaching Google Ads at scale.
Your learning at a glance
- 20 hours across 10 live one-to-one sessions
- 2 hours per session · online · flexible scheduling
- Taught by Dr. Deepak S. Verma
- Course fee: ₹24,999 + GST
- Free first session. Pay only if you continue.
Who this is for
Performance marketers, in-house marketing managers, agency executives and business owners who run or plan to run Google Ads.
Before you begin
Basic digital marketing knowledge. A practice or live Google Ads account is helpful; the trainer guides you through setting one up.
What you will learn
- Design an account structure and measurement set-up that lets automated bidding learn effectively.
- Build Search campaigns and apply AI-powered features with suitable controls.
- Plan Performance Max and Shopping campaigns with strong assets, feeds and signals.
- Use Demand Gen and YouTube to create demand beyond search.
- Use AI assistants to speed up research, copy and analysis while keeping human judgement.
- Diagnose performance, run experiments and report results to clients or leadership.
Tools and platforms
Google Ads, Google Analytics 4, Google Tag Manager, Merchant Center, Looker Studio, Google Ads Editor, Gemini and other AI assistants
Your session-by-session syllabus
Each session combines explanation, guided practice and feedback. Session times are agreed with your mentor.
- How the auction, ad rank and quality work
- Campaign types and where each fits
- Account structure, goals and conversion priorities
- Policies and common account suspensions
Practical output: Draft an account structure and goal map for a business.
- Conversion actions and values
- Google tag, GA4 linking and Tag Manager
- Enhanced conversions and consent mode
- Importing offline conversions
Practical output: Write and implement a conversion tracking plan.
- Keyword research and match types
- Ad groups, responsive search ads and assets
- Negative keywords and search terms
- Landing page and message match
Practical output: Build a complete Search campaign.
- Smart Bidding strategies and data requirements
- Learning periods and when to intervene
- AI Max for Search and keywordless matching
- Brand controls and guardrails
Practical output: Choose bidding strategies for three business scenarios and justify them.
- Asset groups, audience signals and final URL expansion
- Channel performance reporting
- Campaign-level negatives and brand exclusions
- Experiments and common mistakes
Practical output: Design asset groups and signals for a business.
- Product feed structure and attributes
- Title and description optimisation
- Standard Shopping versus Performance Max
- Feed rules and diagnostics
Practical output: Audit a product feed and list fixes.
- How Demand Gen replaces earlier video and Display formats
- Audiences, lookalikes and placements
- Creative needs for Shorts and in-feed video
- Measuring view-through and incremental impact
Practical output: Plan a Demand Gen campaign with creative requirements.
- Prompts for ad copy, keyword ideas and audience research
- AI-generated assets inside Google Ads
- Brand safety, accuracy and disclosure
- Using in-platform AI advisors
Practical output: Create an asset library with AI and review it against brand rules.
- Search term, auction insight and placement analysis
- Budget pacing and bid changes
- Campaign experiments
- Diagnosing sudden performance drops
Practical output: Audit a sample account and write recommendations.
- Looker Studio reports for Google Ads
- Profit-based bidding and forecasting
- Scaling plans
- Presentation of the capstone
Practical output: Present the capstone and receive feedback.
Put your learning into practice
Build or audit a Google Ads account across Search, Performance Max and Demand Gen, and present a 90-day optimisation roadmap with expected results.
Your course completion certificate
ProMentor Academy issues a certificate of completion for the course. The illustration below shows the certificate format.
Request the syllabus
Tell us where you would like to start. Our team will respond to your course enquiry.
Course FAQs
Live online, one-to-one with Dr. Deepak S. Verma. Each session lasts two hours and times are agreed between you and the trainer.
The course fee is ₹24,999 + GST. Book a free first session and pay if you decide to continue. Payment is available by UPI, card or netbanking. EMI is not available.
Yes. One-to-one mentoring allows the examples and practice work to be adapted to your role, business or learning goals.
Curriculum
- 5 Sections
- 5 Lessons
- 20 Hours
- Session 1: Introduction & Google Ads Account Structure (2 hours)1 Item
- Session 2: Keyword Research & Campaign Types (2 hours)1 Item
- Session 3: Advanced Campaigns – PMax, Call Only, Lead, App Install (2 hours)1 Item
- Session 4: Conversion Tracking, Insights & Optimization (2 hours)1 Item
- Session 5: Reporting, Dashboards & Integration (2 hours)1 Item
Requirements
- Basic knowledge of digital marketing
Features
- Real-time platform demos
- Templates for keyword research and reporting
- Access to dummy client data for practice
- Post-course reference materials
- Certificate of Completion
Target audiences
- Digital marketing enthusiasts, entrepreneurs, business owners, marketing professionals