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Curriculum
- 5 Sections
- 5 Lessons
- 10 Hours
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- Session 1: Introduction & Google Ads Account Structure (2 hours)1
- Session 2: Keyword Research & Campaign Types (2 hours)1
- Session 3: Advanced Campaigns – PMax, Call Only, Lead, App Install (2 hours)1
- Session 4: Conversion Tracking, Insights & Optimization (2 hours)1
- Session 5: Reporting, Dashboards & Integration (2 hours)1
Topics: <br>Setting up conversion tracking (Google Tag Manager, GA4, native setup) </br>Reading Google Ads reports: Impressions, CTR, CPC, Conversions <br>How to derive actionable insights </br>A/B testing ad copies and assets ,br>Activity: Analyze mock campaign data and identify areas for optimization</br>
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