ProMentor Lead Generation Bootcamp 2026 | Build High-Converting Sales Funnels

LeadGen Accelerator Bootcamp

Curriculum

5 Sections
5 Lessons
20 Hours

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Session 1: Foundations of Digital Marketing & Lead Funnel Design (4 hours)
1
- 1.1
  Topics:
  Overview of Digital Marketing Channels
  Understanding MQLs vs. SQLs
  Customer Journey and Sales Funnel Mapping
  Basics of Campaign Setup and Landing Page Design
  Activity: Create a sample customer persona and lead funnel
Session 2: Google Ads Mastery with Goal Tracking (4 hours)
1
- 2.1
  Topics:
  Types of Google Ads (Search, Display, Performance Max)
  Keyword Research & Campaign Structuring
  Conversion Tracking & Google Tag Manager Setup
  Optimization Techniques (A/B Testing, Budget Allocation, CTR & CPC Management)
  Activity: Design and simulate a Google Ads campaign with goal tracking
Session 3: LinkedIn Lead Generation Strategies (4 hours)
1
- 3.1
  Topics:
  Why LinkedIn for B2B Lead Generation?
  Optimizing LinkedIn Profiles for Trust & Conversion
  Sponsored Content vs. InMail Campaigns
  Lead Gen Forms & Retargeting Strategies
  Hands-on: Build a LinkedIn campaign for a B2B service
Session 4: Quora Ads for High-Intent Traffic (4 hours)
1
- 4.1
  Topics:
  Overview of Quora as a marketing platform
  Setting up a Quora Ads Account
  Targeting by questions, topics, and audiences
  Ad formats, bidding strategy, and conversion optimization
  Hands-on: Set up a mock Quora Ads campaign with tracking goals
Session 5: Integration, Analytics, Practice & Discussion (4 hours)
1
- 5.1
  Topics:
  Integrating multi-channel leads into CRM or lead management systems
  Using UTM Parameters, Google Analytics, and Looker Studio for analysis
  Review of all campaigns, group feedback
  Final Capstone Discussion: Building a full-funnel strategy using all platforms
  Capstone: Group project presentation: SQL-focused campaign strategy for a product or service

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Topics: Why LinkedIn for B2B Lead Generation? Optimizing LinkedIn Profiles for Trust & Conversion Sponsored Content vs. InMail Campaigns Lead Gen Forms & Retargeting Strategies Hands-on: Build a LinkedIn campaign for a B2B service

Topics: Integrating multi-channel leads into CRM or lead management systems Using UTM Parameters, Google Analytics, and Looker Studio for analysis Review of all campaigns, group feedback Final Capstone Discussion: Building a full-funnel strategy using all platforms Capstone: Group project presentation: SQL-focused campaign strategy for a product or service

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