Course Overview

Learn Google Suite for Marketing Insights will help you understand the consumer behavior, trend analysis in their behavior and effective campaign management.

If you want to make your career as Performance Marketer or Growth marketer then this course will be for you.

What I will learn in this course?:

Integrating Google Tag Manager with Website.

• Creating Custom events on Google Tag Manager for conversion tracking.

• Integrating GA4 with website using GTM.

• Understanding GA4 Reports and how to draw insights from it.

• Using Explore option on GA4.

• Learning Google (Looker) Data Studio for data analysis.

• Learn to use Google Search Console for data insights.

USPs:

• No Deadline pressure

• Session at convenient timing

• Certification of Completion

• 100% practical exposure

This is high time that we start understanding and decoding the changing customer behavior to incorporate those hints in our growth strategy.

By the end of this course, learners will:

• Track and analyze consumer behavior and website interactions.

• Set up custom conversion tracking using Google Tag Manager.

• Use GA4 and Looker Studio for marketing data analysis.

• Monitor SEO performance using Google Search Console.

• Gain the ability to draw marketing insights from integrated data sources.