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Curriculum
- 6 Sections
- 6 Lessons
- 24 Hours
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- Session 1: Introduction to Google Suite for Marketing & GTM Basics (4 hours)1
- Session 2: Conversion Tracking using GTM (Custom Events) (4 hours)1
- Session 3: Google Analytics 4 (GA4) Setup & Reporting (4 hours)1
- Session 4: Advanced GA4 Features – Explore Reports (4 hours)1
- Session 5: Looker Studio (Google Data Studio) for Marketing Analysis (4 hours)1
- Session 6: Google Search Console + Capstone Project (4 hours)1
Topics: <br>Introduction to Looker Studio interface and connectors </br>Connecting GA4 and other sources to Looker Studio <br>Designing interactive dashboards and visualizations </br>Hands-on: Create a marketing performance dashboard using GA4 data
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