LinkedIn Advertising for B2B Marketing

Overview
Curriculum
Instructor
FAQs

Course Overview

B2B marketing is very challenging considering the longer sales cycle and involvement of multiple stakeholders. But with LinkedIn Advertising the challenge can be addressed.

Become an expert in using LinkedIn platforms for marketing your business, generating quality leads, and improving consideration amongst your competition.

From this course, you will learn:

Crafting LinkedIn Advertising Strategy.
Understanding effective Ad formats to be used while advertising on LinkedIn
Setting up campaigns for achieving business objectives.
Creating different campaigns as Lead Generation, Brand Recall, Increasing followers etc.
Integrating LinkedIn Insights to the website.
Performance analysis and campaign optimization.
Creating Audiences for Re-targeting.

USPs:

No pre-recorded videos
100% practical learning
Certificate of Completion
Convenient timing

Grow your business by learning LinkedIn Advertising today and consider this course to be a valuable investment for your business.

Requirements

Basic knowledge of digital marketing concepts

Features

Hands-on practice with LinkedIn Ads Manager
Real-world campaign scenarios and group activities
Templates for strategy building and reporting
Campaign audit checklist
Certificate of Completion

Target audiences

B2B Marketers, Performance Marketers, Brand Managers, Demand Generation Professionals

Curriculum

5 Sections
5 Lessons
10 Hours

Expand all sectionsCollapse all sections

Session 1: Introduction to B2B Marketing on LinkedIn (2 hours)
1
- 1.1
  Topics:
  B2B buyer behavior and sales funnel overview
  Importance of LinkedIn in B2B marketing
  Case studies of successful LinkedIn campaigns
  Navigating LinkedIn Campaign Manager
Session 2: Crafting LinkedIn Advertising Strategy (2 hours)
1
- 2.1
  Topics:
  Defining campaign objectives (awareness, consideration, conversions)
  Audience segmentation and targeting options on LinkedIn
  Competitor analysis and benchmarking
  Choosing the right KPIs for LinkedIn campaigns
Session 3: LinkedIn Ad Formats & Campaign Setup (2 hours)
1
- 3.1
  Topics:
  Understanding and selecting ad formats (Sponsored Content, Message Ads, Text Ads, Dynamic Ads, etc.)
  Creating Lead Gen and Brand Awareness campaigns
  Setting budgets, bid strategies, and scheduling
  Hands-on: Setup a live campaign from scratch
Session 4: Analytics & Campaign Optimization (2 hours)
1
- 4.1
  Topics:
  Using LinkedIn Campaign Insights
  Integrating LinkedIn Insight Tag with website for tracking
  Reading analytics reports – impressions, CTR, conversions
  A/B testing ad creatives and optimization strategies
Session 5: Advanced Strategies & Retargeting (2 hours)
1
- 5.1
  Topics:
  Creating Matched Audiences and lookalike audiences
  Building custom segments for retargeting
  Leveraging LinkedIn Website Demographics for insights
  Final Project: Build a complete LinkedIn Ad Strategy for a B2B scenario

Instructor

Academy team

142 Students

8 Courses

Detailed understanding of LinkedIn Advertising.

Yes, you will taught practically to use LinkedIn Advertising platform for achieving your business objectives.

Yes, that is our USP. Based on the mutual consent between the learner and the trainer, sessions can be scheduled.

Yes, in this training you will be taught in detail that how to create custom audiences for running the retargeting campaigns.

₹ 15,000.00₹ 11,000.00

₹ 15,000.00

Duration 10 hour
Lessons 5
Quizzes 0
Language English
Skill level intermediate
Certificate yes

Full lifetime access