ProMentor LinkedIn Ads Course 2026 | Master B2B Lead Generation & ABM

LinkedIn Advertising for B2B Marketing

Curriculum

5 Sections
5 Lessons
10 Hours

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Session 1: Introduction to B2B Marketing on LinkedIn (2 hours)
1
- 1.1
  Topics:
  B2B buyer behavior and sales funnel overview
  Importance of LinkedIn in B2B marketing
  Case studies of successful LinkedIn campaigns
  Navigating LinkedIn Campaign Manager
Session 2: Crafting LinkedIn Advertising Strategy (2 hours)
1
- 2.1
  Topics:
  Defining campaign objectives (awareness, consideration, conversions)
  Audience segmentation and targeting options on LinkedIn
  Competitor analysis and benchmarking
  Choosing the right KPIs for LinkedIn campaigns
Session 3: LinkedIn Ad Formats & Campaign Setup (2 hours)
1
- 3.1
  Topics:
  Understanding and selecting ad formats (Sponsored Content, Message Ads, Text Ads, Dynamic Ads, etc.)
  Creating Lead Gen and Brand Awareness campaigns
  Setting budgets, bid strategies, and scheduling
  Hands-on: Setup a live campaign from scratch
Session 4: Analytics & Campaign Optimization (2 hours)
1
- 4.1
  Topics:
  Using LinkedIn Campaign Insights
  Integrating LinkedIn Insight Tag with website for tracking
  Reading analytics reports – impressions, CTR, conversions
  A/B testing ad creatives and optimization strategies
Session 5: Advanced Strategies & Retargeting (2 hours)
1
- 5.1
  Topics:
  Creating Matched Audiences and lookalike audiences
  Building custom segments for retargeting
  Leveraging LinkedIn Website Demographics for insights
  Final Project: Build a complete LinkedIn Ad Strategy for a B2B scenario

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Topics: B2B buyer behavior and sales funnel overview Importance of LinkedIn in B2B marketing Case studies of successful LinkedIn campaigns Navigating LinkedIn Campaign Manager

Topics: Understanding and selecting ad formats (Sponsored Content, Message Ads, Text Ads, Dynamic Ads, etc.) Creating Lead Gen and Brand Awareness campaigns Setting budgets, bid strategies, and scheduling Hands-on: Setup a live campaign from scratch

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