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Quora Marketing Strategy for Contextual Targeting
Curriculum
9 Sections
9 Lessons
14 Hours
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Introduction to Quora as a Marketing Platform (1.5 hours)
1
1.1
User behavior, Quora ecosystem, relevance for marketers
Quora Profiles and Organic Presence (1.5 hours)
1
2.1
Setting up a professional profile, building credibility, profile optimization
Content Strategy for Organic Growth (2 hours)
1
3.1
Identifying relevant questions, writing impactful answers, inserting CTAs, storytelling
Introduction to Quora Ads Manager (1.5 hours)
1
4.1
Overview of campaign structure, billing, and ad formats
Contextual Targeting Deep Dive (1.5 hours)
1
5.1
Topic targeting, question targeting, interest targeting, keyword targeting
Ad Creation and Creative Strategy (1 hours)
1
6.1
Choosing the right ad format, writing compelling copy, choosing questions to target
Campaign Optimization Techniques (1.5 hours)
1
7.1
A/B testing, budget adjustments, CTR improvement, conversion tracking
Measuring Success and Analytics (2 hours)
1
8.1
Reading performance metrics (CTR, CPC, ROAS), using Pixel, and custom reports
Integrating Quora with Full Funnel Strategy (1.5 hours)
1
9.1
Retargeting, lookalike audiences, email capture, integrating with Google Analytics
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