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X (Twitter) Advertising and Organic Growth Strategy
This course is designed to empower individuals, brands, and businesses to harness X (formerly Twitter) as a strategic platform for […]
Course Overview
This course is designed to empower individuals, brands, and businesses to harness X (formerly Twitter) as a strategic platform for both organic brand building and paid advertising. Learners will understand platform dynamics, audience behavior, content strategies, ad tools, and data analytics—culminating in actionable growth frameworks for real-time impact.
By the end of the course, learners will:
- Develop a high-converting X profile for personal or brand growth.
- Craft viral, context-driven tweets and threads that attract engagement.
- Use X Ads to reach targeted demographics via promoted tweets, trends, and accounts.
- Understand key analytics for performance measurement and optimization.
- Integrate organic and paid strategies into a cohesive growth funnel.
Requirements
- Basic understanding of digital marketing and ad platforms
Target audiences
- Best for B2B, SaaS, finance, education, tech, startups, coaches, solopreneurs, and personal brands.
Curriculum
- 9 Sections
- 9 Lessons
- 16 Hours
Expand all sectionsCollapse all sections
- Introduction to X Platform(1.5 hours)1
- Setting Up a High-Impact Profile (1.5 hours)1
- Organic Content Strategy (1.5 hours)1
- Building Authority with Threads (1.5 hours)1
- Introduction to X Ads Platform (2 hours)1
- Advanced Targeting Strategies ( 2 hours)1
- Crafting and Launching Paid Campaigns (2 hours)1
- Measuring Performance with X Analytics (2 hours)1
- Integrating Organic + Paid for Maximum Growth (2 hours)1
Instructor
No. The course is structured to help both new and existing accounts grow with the right tactics.
No. You can create mock campaigns within the Ads platform without publishing them.
Yes. With its emphasis on real-time content, thought leadership, and niche audiences, X is one of the top platforms for organic visibility and targeted advertising.
Yes. The course includes content calendars, ad copy templates, analytics dashboards, and thread formulas.
Best for B2B, SaaS, finance, education, tech, startups, coaches, solopreneurs, and personal brands.
