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X (Twitter) Advertising and Organic Growth Strategy
Curriculum
9 Sections
9 Lessons
16 Hours
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Introduction to X Platform(1.5 hours)
1
1.1
Understanding X’s evolution, algorithm, and audience behavior
Setting Up a High-Impact Profile (1.5 hours)
1
2.1
Bio, banner, pinned tweets, link integration, follower magnet strategies
Organic Content Strategy (1.5 hours)
1
3.1
Tweet formats, frequency, engagement types, storytelling, virality mechanics
Building Authority with Threads (1.5 hours)
1
4.1
Writing long-form threads, hooks, visuals, call-to-action structuring
Introduction to X Ads Platform (2 hours)
1
5.1
Types of ads, campaign structure, billing, ad creation flow
Advanced Targeting Strategies ( 2 hours)
1
6.1
Keyword, interest, follower lookalikes, tailored audiences, geo-targeting
Crafting and Launching Paid Campaigns (2 hours)
1
7.1
Designing visuals, writing tweet ad copy, promoted accounts & trends
Measuring Performance with X Analytics (2 hours)
1
8.1
Engagement rate, impressions, CTR, conversions, optimizing based on data
Integrating Organic + Paid for Maximum Growth (2 hours)
1
9.1
Creating funnels, sequencing tweets + ads, retargeting, conversion tips
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