Topics:
Evolution from traditional to digital marketing
Key digital channels and their roles
Understanding Search Engine Optimization (SEO)
On-page and off-page SEO techniques
Introduction to keyword research tools
Activity: Conduct SEO audit on a sample website

Topics:
Social media strategy framework
Platform deep-dive: Facebook, Instagram, LinkedIn, X (Twitter)
Organic vs. Paid social
Basics of running Facebook/Instagram ads
Influencer marketing and brand building
Activity: Design a mini social campaign for a brand

Topics:
Importance of email in digital strategy
Building subscriber lists ethically
Email campaign best practices and automation
Introduction to Google Ads (Search & Display)
Campaign structure, bidding, and targeting
Exercise: Build an email campaign flow and a sample Google Ads structure

Topics:
Introduction to Google Analytics (GA4)
Key metrics: Users, Bounce Rate, Conversion, Source/Medium
Using Looker Studio for dashboards
Integrating analytics into campaign improvement
Capstone Project: Create a mini digital marketing plan for a mock business
Final review & Q&A