Topics: Content marketing fundamentals Content planning and editorial calendars Basics of blogging and storytelling Website essentials for marketers Introduction to CMS platforms (e.g., WordPress) Hands-on: Create a content piece with SEO integration

Topics: Social media strategy framework Platform deep-dive: Facebook, Instagram, LinkedIn, X (Twitter) Organic vs. Paid social Basics of running Facebook/Instagram ads Influencer marketing and brand building Activity: Design a mini social campaign for a brand

Topics: Importance of email in digital strategy Building subscriber lists ethically Email campaign best practices and automation Introduction to Google Ads (Search & Display) Campaign structure, bidding, and targeting Exercise: Build an email campaign flow and a sample Google Ads structure

Topics: Introduction to Google Analytics (GA4) Key metrics: Users, Bounce Rate, Conversion, Source/Medium Using Looker Studio for dashboards Integrating analytics into campaign improvement Capstone Project: Create a mini digital marketing plan for a mock business Final review & Q&A